The Aveda Classics: Rosemary Mint + Shampure
Some scents instantly take you back.
For longtime Aveda lovers, Shampure™ and Rosemary Mint are two of those scents. They’re fresh, botanical and unmistakably Aveda—the kind of aromas that can turn something as simple as washing your hair into a ritual.
And while Aveda has continued to evolve and introduce new innovations, there’s something special about coming back to the classics.
Shampure™: The Scent That Feels Like Aveda
If we had to choose an aroma that immediately says Aveda, Shampure™ would be high on the list.
Its signature aroma is created with 25 pure flower and plant essences, including lavender, petitgrain and ylang-ylang. The result is soft, calming, botanical and instantly recognizable.
Shampure™ Nurturing Shampoo gently cleanses while providing weightless nourishment, making it an easy everyday choice for a variety of hair types.
Follow it with Shampure™ Nurturing Conditioner to detangle, nourish and add shine without leaving the hair feeling heavy.
But part of what has made Shampure™ such an enduring Aveda favorite isn't just how your hair feels afterward—it's the experience.
That first inhale in the shower. The botanical aroma filling the room. The little moment where washing your hair feels less like another thing on your to-do list and more like taking care of yourself.
It's a classic for a reason.
Rosemary Mint: Fresh, Energizing + Unmistakable
If Shampure™ is the calming classic, Rosemary Mint is its invigorating counterpart.
The aroma of certified organic rosemary, peppermint and other pure flower and plant essences creates that fresh, energizing experience Rosemary Mint lovers know immediately.
Rosemary Mint Purifying Shampoo provides a deep, refreshing cleanse that helps remove buildup and leaves the hair feeling clean and shiny.
Pair it with Rosemary Mint Weightless Conditioner for lightweight conditioning that helps prevent tangles and static without weighing the hair down.
And then there's the aroma.
Fresh. Herbal. Minty. Invigorating.
It's the kind of shampoo you reach for when you want your shower to feel like a complete reset.
Two Classics, Two Completely Different Experiences
That's what we love about these two Aveda favorites.
Choose Shampure™ when you want:
A softer, calming botanical experience with weightless nourishment and that quintessential Aveda aroma.
Choose Rosemary Mint when you want:
A fresh, invigorating cleanse with lightweight conditioning and an energizing herbal-mint aroma.
Both have stood the test of time because they're more than shampoo and conditioner. They're part of the sensory experience that made so many of us fall in love with Aveda in the first place.
Come Back to the Classics
New products are exciting, but sometimes you just want the scent that feels familiar.
Whether you're a longtime Shampure™ devotee, firmly on Team Rosemary Mint, or haven't experienced these Aveda classics yet, stop into Grassroots Salon & Spa and smell them for yourself.
You might be surprised how quickly an aroma can bring back a memory—or become part of a new ritual. 🌿