A Cult Favorite Returns: Aveda Color Conserve™ Is Back

Great color deserves great care—and one of Aveda’s most-loved hair-care collections has officially returned. Color Conserve™ Shampoo and Conditioner are back and better than ever, with plant-powered formulas designed to protect your color, enhance shine and keep hair feeling beautifully healthy.

Best of all, this returning favorite is available exclusively through Aveda salons.

Color Protection That Goes Beyond the Salon

Freshly colored hair has a vibrancy and shine all its own. Color Conserve™ helps maintain that salon-fresh look by providing up to eight weeks of color protection.* The shampoo and conditioner work together to gently care for color-treated or chemically processed hair without weighing it down.

Color Conserve™ is safe for all hair types and textures, making it an easy addition to nearly any color-care routine.

Start With a Gentle, Effective Cleanse

Color Conserve™ Shampoo creates a rich, high-foam lather that gently cleanses without stripping your hair. Its fade-fighting botanical cleansing system helps remove color-dulling impurities—including minerals and metals—while biofermented lactic acid derived from sugar beets helps smooth and seal the cuticle.

The result is hair that feels clean, light and refreshed while maintaining the integrity of your color.

Condition, Smooth and Shine

Follow with Color Conserve™ Conditioner to detangle, hydrate and smooth the hair. Certified organic plant oils help leave strands soft and manageable, while biofermented lactic acid helps seal the cuticle for beautiful shine from roots to ends.

The lightweight formula leaves hair feeling silky and conditioned without weighing it down, helping your color appear more vibrant and luminous.

Plant-Powered Care With an Iconic Aveda Aroma

Both formulas are 97% naturally derived, silicone-free, vegan and cruelty-free. They also feature a refreshing Pure-Fume™ aroma with certified organic lavender, geranium and grapefruit—transforming your color-care routine into a beautifully aromatic ritual.

Welcome Back, Color Conserve™

Whether you’ve been waiting for its return or are experiencing it for the first time, Color Conserve™ makes it easier to protect your investment and enjoy vibrant, shiny color between salon visits.

Aveda Color Conserve™ Shampoo and Conditioner are now available exclusively at Aveda salons. Stop by Grassroots Salon and Spa to bring this cult favorite back into your hair-care routine.

*Ex vivo testing on tresses washed 24 times.